About Rebecca
What I have learned in my two decade career:
- Be honest with what you really want to have happen in your life.
- Make a plan to make it happen and follow the plan.
2005 | THE BACKSTORY
I am no overnight success story. My journey to launching my several businesses and brands has been decades in the making.
My entrepreneurial career began in 2005 when at the age of 24 I launched my first company, CitiKitty, after dropping out of an MBA program.
With no business experience I had to learn how to run a business from the ground up, how to market products on limited budgets, how to brand a company for pennies and how to get people (and more importantly press) to talk about my products. I read books, lots of books. I began the important process of layering one piece of knowledge on top of another until I fumbled my way to success.
2010 | SHARK TANK CALLS
In 2010 I was contacted by a producer from ABC's Shark Tank to try out for the show. It sounded like fun.
After passionately pitching the benefits on cat toilet training on national television to millions, CitiKitty shot up and became a #1 seller on Amazon.com in the Home & Garden section. I knew then that what I really wanted to do was replicate this success again and again for other products.
2012 | I GROW
I figured something out in 2012. I had a simple professional goal, to create problem-solving products that consumers love. In 2012 after an investment in another quirky problem-solving product HoodiePillow I flew back out to LA to pitch on Shark Tank again. To date, I am the only entrepreneur to pitch two companies on the show.
2014 | I RETHINK IT ALL
CitiKitty's and HoodiePillow's successes have taught me many lessons. The most important of them being that when you invest your time and energy in what you love, success will follow.
In 2014 I hit the drawing board again and launched 3·Purpose and Top·Down Planner. Products that make peoples' lives easier and connect with my core values.
2015 | MAKING FUN PRODUCTS IS FUN
In the summer of 2015 I, alongside two fellow entrepreneurs, launched Blankie Tails® for a simple reason. There is nothing cuter than seeing your kiddos daydreaming on the couch in a head-to-toe mermaid or shark blanket.
2017 | CHECKING GOAL BOXES
Putting values first, 2017 proved to be the best time to cash out of Blankie Tails®. Goal boxes were checked and college (x3) became paid for a full a decade early. Forward thinking serves goal achievement well.
2019 | A NEW LAUNCH
One day on the beach a new idea came to me. Wouldn't it be cute if even babies could have a day at the beach no matter the weather? By combining irresistible scenes on printed crib sheets I could bring a joyful moment into any babies home. Meet Luvsy - nap time never looked sweeter. Oh...and Oprah loves them too.
2023 | BRANCHING OUT
After the COVID years of isolation I craved connection and something new after years of the same. I landed in a consulting arrangement with the most wonderful entrepreneurs to assist them with business growth and a notion sparked in me -- not being at the helm was pretty fun.
2024 | CO Ohhhhhhhhh I LOVE THIS
When I took the time think about what I really loved about business over the last decades it always came down to one thing -- operations. Getting that right product to that right place at the right time. And so when the opportunity knocked to help those same entrepreneurs knock it out of the park for their own business I was all for it.
-xoxo
